Care & Grow
Care, Grow & Grow+ terms.
I am here to make your life easier and your business more successful. I am also running a business, and like every business owner I need to protect myself, so here are the terms. Plain English, no surprises. They apply to Care, Grow and Grow+, and by ticking the box at checkout, or agreeing to a plan in writing, you agree to them.
What every plan covers
Hosting and domain, managed and renewed so you never think about it. SSL security. Regular updates and maintenance, including plugin updates. Fixes if something breaks, with no ticket queue. Monthly backups so your site can be rolled back if anything goes wrong. Search basics: a monthly health check on speed, forms and links, Search Console monitoring for indexing status and errors, and Google Business Profile updates, with a short monthly report on what changed and what I fixed. A direct line to the person who built it. Each plan then adds the change allowance and extras below. The plan covers one website, confirmed when you join.
The plans
Care, $149 a month
Grow, $799 a month
For businesses that want to stay visible on social media. Everything in Care, plus 2 social platforms of your choice, 12 posts a month (8 posts and 4 reels, about 3 a week), captions, hashtags and scheduling, and a monthly report. Extra platforms are $250 a month each. Setup is $295 for a site I built and $495 for a site I did not. The Grow and Grow+ sections below set out how it works.
Grow+, $1949 a month plus ad spend
For businesses that want their website bringing in customers. Everything in Grow, with 16 posts a month instead of 12 (10 posts and 6 reels, about 4 a week), plus Facebook, Instagram and Google ads planned, made and run for you, including Google’s new AI Mode placements, 4 new ad creatives a month, pixel and conversion tracking set up and monitored, a monthly ads report and a 30 minute strategy call each month. Extra platforms are $250 a month each. Setup is $495 for a site I built and $995 for a site I did not. ChatGPT Ads can be added for $350 a month. Ad spend is paid by you directly to the ad platforms.
Go launch offer, $99 a month
For Go websites only. Everything in Care, at $99 a month instead of $149, when you add it in your Go brief at checkout. Your first month is charged with your Go build, then monthly on the same date. The $99 price is locked for as long as you stay on the plan, so the price changes below do not apply to it, though its inclusions follow Care. If you cancel or move to another plan, the offer ends and cannot be restarted. It is a launch offer, so it may be withdrawn for new Go clients at any time without affecting anyone already on it.
The plan you selected at checkout, or agreed to in writing for Grow or Grow+, is the one that applies. Inclusions are as published on the Care & Grow page on the date you join or switch to a plan.
What counts as a change
A change is a small update to an existing page. Swapping text, updating images, replacing a link, adding a testimonial or adjusting a price. New pages, new sections and redesigns are quoted separately, or included in Grow+ where they are part of a campaign. Fixing something that is broken never counts as a change.
Grow and Grow+: what is included
Grow is Care plus your social media. Grow+ is Grow plus advertising. Website: everything in Care, on both plans. Social media: your chosen platforms managed, made from the photos and video you supply, with captions, hashtags and scheduling handled and a monthly content calendar sent for approval. Grow includes 12 posts a month (8 posts and 4 reels). Grow+ includes 16 posts a month (10 posts and 6 reels). Advertising, on Grow+ only: Facebook, Instagram and Google ads planned, made and run for you, including Google’s new AI Mode placements, with audiences and keywords set up and refined, 4 new ad creatives a month, budgets managed and ads optimised weekly, and the Meta pixel, Google Analytics and conversion tracking on forms and calls set up and monitored. Reporting: Grow includes a monthly report on your socials. Grow+ includes a monthly ads report covering leads, cost per lead and what is working, and a 30 minute strategy call each month.
Grow and Grow+: platforms
Two platforms are included, chosen by you from Instagram, Facebook, YouTube, LinkedIn, TikTok and X. Each platform beyond two is $250 a month. You can swap a platform for another with a month’s notice, and the change applies from your next billing month.
Grow and Grow+: setup and minimum term
Grow and Grow+ start with a one-off setup, covering an audit of your accounts, a content plan and your first month’s calendar, plus an ad account audit and tracking installed on your site for Grow+. Grow setup is $295 when I built your site and $495 when someone else built it. Grow+ setup is $495 when I built your site, because the access and the tracking are already in place, and $995 when someone else built it, because I start from cold. The setup fee is charged with your first month and the exact amount is confirmed in writing before you pay. Both plans have a three month minimum, because socials and ads need a few weeks to build momentum and I want you to see real results before you judge it. After three months they run month to month and you can cancel with 30 days notice by email. Both are billed monthly in advance through Stripe, on the same date each month.
Grow+: ad spend
Grow and Grow+: content and approvals
Content is planned and made a month ahead, so each month is ready before it starts. For example, December’s posts are planned, made and approved during November. By the 10th, send any upcoming offers, events, photos and video. I will ask at the start of the month. No editing and no captions needed, phone footage is fine. If nothing arrives, I post from your existing library and evergreen content rather than posting less. By the 18th, you get the full calendar for next month, showing every post with its date and caption. By the 23rd, send any changes. One round of changes is included. Before the month starts, everything is scheduled and checked. If photos, video or approval arrive late, publishing may be delayed. Silence is not treated as approval, so nothing goes out that you have not seen. Replying to comments and messages is not included and stays with you, unless we agree otherwise in writing.
Grow+: ads during the month
Ads are not left alone until report day. Live campaigns are checked and adjusted through the month, more closely in the first few weeks after a new campaign launches. New ad creatives are made alongside your monthly content and come to you for approval with your calendar.
Grow and Grow+: your accounts and access
You own your ad accounts, your social accounts and your domain at all times. You give me partner access through Meta Business Suite, Google Ads and the platforms you choose, and I never ask for your passwords. When your plan ends, I remove my access within five business days and everything stays with you, including the ad accounts, audiences and content. You are responsible for making sure the content you supply is yours to use, and for following each platform’s rules for your industry. If a platform restricts or closes an account for reasons outside my work, I will help you sort it out, but I am not responsible for the platform’s decision.
Grow and Grow+: results
No guaranteed lead or sales figures. Results depend on factors including your market, offer, budget, competition and sales process.
Your change allowance
Each plan includes a set number of changes per month. The allowance resets at the start of each billing month and unused changes do not roll over. If you regularly need more than your plan covers, I will quote the extra work or suggest Grow, rather than invoicing you for extras you did not agree to.
Changing plans
You can move between Care, Grow and Grow+ at any time. Just email me and the change takes effect from your next billing date, once any Grow or Grow+ minimum term has run. The new plan comes with the price and inclusions published on the Care & Grow page at the time you switch, not the ones that applied when you first joined.
Turnaround
Care requests are completed within a few business days. If something on your site is broken, it goes to the front of the queue regardless of plan. Business days are Monday to Friday, Brisbane time, wherever you are in the world.
Monthly reporting
Every plan runs on the same monthly cycle, whatever day you joined. Billing stays on your own date, but reports go out together: your report for the previous month arrives by the third business day of each month. It covers what happened, what I changed or fixed, and what I am doing next. Care reports cover your site’s health, speed and SEO and GEO. Grow adds your socials: reach, engagement and the enquiries they brought in. Grow+ adds your ads: leads, cost per lead and what is working, followed by your monthly strategy call. Reports cover full calendar months, so your first one arrives after your first full month on the plan.
Your first month
Every plan starts with a short setup before it joins the monthly cycle. On Care that means access, backups and a baseline check of your site and search. On Grow and Grow+ it also covers your account audit and content plan, and on Grow+ your ad tracking. I will confirm in writing when your first posts and your first report are due.
Billing
Plans are billed monthly in advance through Stripe. Billing starts on the day your first payment goes through and repeats on that date each month. Stripe holds your card details, I never see your full card number and I will never ask you to pay outside Stripe.
Tailored plans and discounts
The plans are a starting point, not a cage. Sometimes I offer discounts, launch offers or a plan adjusted to suit your business, and we agree them together before you pay. Whatever we agree is written into your quote or shown at checkout, and that is the price you pay. A discount or special arrangement only applies for the period it was offered, and does not carry over to other plans or to future price changes.
Price and plan changes
I reserve the right to increase plan prices or change inclusions at any time, including prices that were quoted or discounted, without needing your further consent. I will give you at least one month’s notice by email and the change applies from the following billing month. If you do not want to continue at the new price, cancel before it starts and your current price and inclusions apply until then.
Missed payments
If a payment fails, Stripe retries it and I will email you the same day. If it is still unpaid 7 days after the due date I pause changes, maintenance and checks. If it is still unpaid 14 days after the due date I may take the site offline until it is paid. Your domain, content and data stay yours throughout. Once paid, the site goes back up and the plan carries on. If it is still unpaid after 30 days the plan ends.
Cancelling
Care runs month to month with no lock in. You can cancel at any time, from day one, with 30 days notice by email. Grow and Grow+ have a three month minimum, then run month to month with the same 30 days notice. You will not be billed again after the notice period ends. Fees already paid are not refunded because you keep the plan until the end date.
Ending the plan from my side
I can end your plan with 30 days notice. I can end it immediately, with a refund of the unused portion, if you are abusive or ask me to do something unlawful.
What happens if the plan ends
Your website, domain and content stay yours. The site sits in your own account, so nothing disappears. You take over the hosting subscription and domain renewal and carry on. Anything I hold on your behalf is handed over within five business days and I keep your last backup for 30 days.
Work outside the plan
Anything beyond your plan, such as a new page, a new section, a redesign, ecommerce setup, copywriting, branding, SEO content work, or social media if you are not on Grow or Grow+, or paid ads if you are not on Grow+, is quoted before any work starts. You will never receive an invoice you have not agreed to first. Fixing problems caused by someone else editing the site, or by your website platform changing a feature, is quoted the same way.
Sites I did not build
I look after sites on most platforms, including Framer, Shopify, WordPress, Webflow, Wix and Squarespace. I do a quick review first, and if anything needs fixing before it goes on a plan I will tell you upfront.
Your side
Give me the access I need, reply to questions in reasonable time, tell me if something breaks, let me know before anyone else edits the site and make sure the content you ask me to publish is accurate and yours to use. On Grow and Grow+, that includes the photos and video for each month and your approval of the calendar. You are responsible for the accuracy and legality of anything you ask me to publish, and for your own privacy policy.
Platforms and security
Your site relies on its website platform, your domain registrar and any tools you connect. I am not responsible for their outages, price rises or feature changes, but I will tell you and suggest a way forward. I take reasonable care to keep your site secure, backed up and monitored, but no website is completely secure and monitoring is not continuous. Keep your own copy of important content. The monthly search check is a technical review, not an SEO campaign, and I do not guarantee rankings, traffic or sales. Neither of us is liable for delays caused by events outside our control, such as platform outages, internet failures or natural disasters.
Ownership
You own your content, brand, domain, data and anything I create specifically for you once it is paid for. I keep my reusable components, templates and methods, and you have a permanent licence to use them as part of your site.
Portfolio
I may show your website in my portfolio and marketing, excluding anything you tell me is confidential or not yet public. Testimonials only with your written consent.
The legal bit
Nothing here removes your rights under the Australian Consumer Law or any law in your country that cannot be excluded. Beyond that, neither of us is liable for indirect loss and my total liability in any 12 months is capped at the fees you paid in that period. We both keep each other’s private information confidential and I handle any personal information under the Privacy Act. If there is a problem, raise it with me in writing first and we will sort it out within 14 days. I operate from Australia, so these terms are governed by Australian law wherever you are, and any local taxes or currency costs are yours. I may update these terms with one month’s notice. If you do not agree with a change, you can cancel before it takes effect.
Getting in touch
Email, text, Instagram, WhatsApp, even Snapchat. I am here to make your life easier, so whatever platform you want to contact me on, I am there. There is no ticket system and no support desk. You are talking to the person who does the work.
ABN 35 396 413 658
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