CERAMICS SHOP
Wonky Mug Club
Client
Wonky Mug Club (concept)
Service
Website
Platform
Framer
Package
Plus
See it live
The brief
Wonky Mug Club is a made-up pottery studio: two potters in a garage, a kiln named Kevin, and mugs that lean on purpose. The brief was to take the cheeky, retro energy of a quirky indie brand and build a full online shop that feels handmade rather than templated.
This is a design concept. The studio, people, products, prices and workshop dates are invented, and the product photos are stock.
What we built
The signature is the Wobble Scale. Every piece is rated from 1 (barely) to 5 (is this a vase?), shown as wobble dots on each product card and explained on its own page with a little mug icon that tilts further at each level.
The site runs on a Products CMS with 11 pieces, each with its own product page, specs and SEO title. Around it sit a story page with a timeline and the four-step making process, a workshops page with bookable dates, a visit page with a working contact form, a Seconds Bin signup and a custom 404.
Cream, cobalt and terracotta with one condensed display font, fanned polaroids, hard offset shadows and a floating pill nav carry the brand. Built in Framer with a shared nav and footer, responsive across desktop, tablet and phone, with page titles and descriptions, alt text, a social card and favicon set up.
In their words
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ABN 35 396 413 658
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