Born Rebel Co

I rebuilt the shop grid to work by colourway rather than by product, so every boot gets its own tile and hovering reveals a second angle. Choosing a colour on a product page filters the gallery down to just that boot. The whole system runs off the image alt text, which means Kim can add a new colourway herself without touching code. Made to order is treated as the selling point rather than the fine print. The wait is stated plainly on the product page, in the cart and in the announcement bar, alongside the reason for it. Nobody reaches checkout unsure what they are waiting for. Sizing guidance is built into the buying flow instead of being buried in a policy page, with per-style fit notes and a clear "runs small" flag where it applies. I also normalised every product photograph to a single frame. Each boot sits at the same size with its sole on the same line, on a consistent 3:4 canvas. Shots taken in shade were colour-matched back to the rest of the shoot. It's the kind of work nobody notices when it's right and everybody notices when it isn't. The whole thing sits on a dark palette with Playfair Display and Jost. Every text and background pairing was checked against WCAG AA contrast.